What Is a Landing Page?
A landing page is a page on your site that is designed to convert visitors into leads. It is different from other pages on your website in that it follows both of these criteria:
It has a form that allows you to capture a visitor’s information in exchange for a desired offer.
The sole purpose of the landing page is to convert visitors into leads (a homepage with a form on it does not count as a landing page because it serves other purposes as well).
Simply put, a landing page is any page that has a form on it and doesn’t include other distractions
How Do Landing Pages Work?
- A person sees a call to action and ends up on a landing page with a form.
- The person fills out a form, which converts them from a visitor into a lead.
- The information from the form fields is then stored in your leads database.
- You market to the contact or lead based on what you know about them.
This information will allow you to nurture this lead in a more targeted way by helping you decide which marketing actions are most appropriate to take.
A nurtured lead is more likely to become a marketing qualified lead (MQL) and move through the marketing funnel faster. This helps show the return on investment (ROI) of your marketing efforts and keeps your sales team happy.
Why Convert Your PDF to a HTML5 Flipping Book?
HTML5 is an online format that is specially designed for web.
So if you have sales and marketing documents in PDF form and want to present them at their best, HTML5 is a great choice. Your documents will look awesome on the web, and they will be fast and work flawlessly on any device.