What Is a Landing Page?

A landing page is a page on your site that is designed to convert visitors into leads. It is different from other pages on your website in that it follows both of these criteria:

  1. It has a form that allows you to capture a visitor’s information in exchange for a desired offer. 

  2. The sole purpose of the landing page is to convert visitors into leads (a homepage with a form on it does not count as a landing page because it serves other purposes as well).

Simply put, a landing page is any page that has a form on it and doesn’t include other distractions

How Do Landing Pages Work?

  1. A person sees a call to action and ends up on a landing page with a form.
  2. The person fills out a form, which converts them from a visitor into a lead.
  3. The information from the form fields is then stored in your leads database.
  4. You market to the contact or lead based on what you know about them.
 

This information will allow you to nurture this lead in a more targeted way by helping you decide which marketing actions are most appropriate to take.

A nurtured lead is more likely to become a marketing qualified lead (MQL) and move through the marketing funnel faster. This helps show the return on investment (ROI) of your marketing efforts and keeps your sales team happy.

Why Convert Your PDF to a HTML5 Flipping Book?

Because PDFs no longer cut it. They can’t engage your audience, boost marketing and sales efforts, or let you measure content performance.
 

HTML5 is an online format that is specially designed for web. 

HTML5 allows you to do everything online without using any additional software such as browser plugins. It’s also cross-platform and lets you work with any device you want: a smartphone, tablet, or desktop. Plus, Adobe will stop updating and distributing the Flash Player at the end of 2020 so all major browsers are switching to HTML5 from Flash.
 

So if you have sales and marketing documents in PDF form and want to present them at their best, HTML5 is a great choice. Your documents will look awesome on the web, and they will be fast and work flawlessly on any device.

Major benefits that HTML5 can give your sales and marketing documents

Benefit 1: Great look

HTML5 documents, compared to PDFs, have great viewing quality on the web. They look good on your website or your smartphone’s display. Your files are available via link in the browser and have more chances to be viewed online because there’s no need to waste time and download them. Such documents can drive sales and traffic to your website, and clients will stay there longer.

Benefit 2: Cross-browser compatibility

When you are in the field or face to face with a client, you don’t have to worry about the appearance of your documents. You can be sure that they will look gorgeous and open quickly. They are tailored for every browser and display flawlessly on any device: desktop, tablet, or smartphone.

Benefit 3: Comfortable and easy-to-use interface

When you take part in exhibitions and meet with customers, you often have to find specific product details very quickly. HTML5 documents allow you to easily navigate through your document using the text search helping you to find any information, word, or title just in seconds.

Benefit 4: Fast documents

HTML5 makes your sales and marketing documents of any size load quickly. You can send a link to a certain page requested by your client, and the page will open immediately. Your client can start reading right away without waiting for the whole file to load. This can be a big advantage in our fast-moving world, don’t you think?

Benefit 5: Easy sharing

Sharing your sales content is also very easy. You don’t have to attach large files to emails anymore. You just send a link to your publication via email or embed your document into your website or Facebook feed.

Benefit 6: Interactivity

With your interactive and engaging HTML5 documents, you can present your sales content at its best and drive clients’ attention to it. With nice page-flip effect, your documents will stand out from the crowd and reach a wider audience.